NEW YORK · CONTENT · SOCIAL · STORYTELLING
Alexandra LaMassa
Content strategist, social marketer & storyteller.
I’m a New York-based marketer and creator who loves turning audience insights, internet culture, and big ideas into content people actually want to engage with.
THE MIX
What I Do
Social Strategy
Platform-first ideas, programming, trend fluency, community instincts, and performance-minded thinking.
Content & Creative
Concepting, copy, design, video, and creative execution built to feel native to the audience and platform.
Digital Strategy + Audience
Audience insights, paid media, creative testing, campaign performance, and translating data into smarter content and marketing decisions.
Editorial & Storytelling
Sharp writing, cultural context, and story-led thinking shaped by experience across editorial, media, and production.
SELECTED DISCIPLINES
Explore My Work
A mix of strategy, social, writing, design, and production work.
A LITTLE ABOUT ME
The person behind the work.
New York-based marketer and storyteller with a background across social, editorial, digital marketing, and production. I’m happiest where creative ideas and strategy overlap.
I care just as much about the idea as the execution — and just as much about why it worked.
That mix of creative instinct and strategic curiosity is the thread through everything I do.
Alexandra LaMassa 