SOCIAL MEDIA
Strategy, publishing & platform-native creative.
I approach social as both a creative format and an audience strategy problem: what belongs on this platform, why someone would stop for it, how it should sound, and what the performance tells us to do next.
SELECTED EXPERIENCE
CNN Underscored
Social Media Intern · Warner Bros. Discovery
Created and published daily content across Instagram, TikTok, Facebook, X, and Pinterest; edited short-form video; supported Prime Day, Black Friday, and holiday coverage; contributed to influencer and brand outreach; and helped with monthly social performance reporting.
Angela’s Boutique
Marketing & Web
Planned and produced social content around new arrivals, promotions, events, and seasonal moments, with hands-on responsibility for photography, Reels, Stories, graphics, campaign messaging, and the e-commerce experience supporting the content.
Her Campus at Penn State
Social Media Director & Graphic Designer
Oversaw Instagram, TikTok, X, and Pinterest; managed platform planning and publishing; created graphics and short-form content; and helped grow engagement and reach across the chapter’s social presence.
What I bring to social
- Platform-first concepting
- Editorial calendars & publishing
- Short-form video & social copy
- Trend and cultural fluency
- Community instincts
- Performance reporting & iteration
LIVE CHANNELS
A few places I’ve helped create for.
Her Campus at Penn State
CNN Underscored
Social works best when it doesn’t feel like an afterthought.
The strongest work starts with the audience and the platform, not with resizing the same idea five different ways. That’s the standard I try to bring to every content plan.
